New client onboarding is the first step to a lasting client relationship.
It includes everything from the start of the relationship to when they officially become a client—ranging from prospecting to first contact to new account opening (NAO). Onboarding includes clients’ first in-depth interactions with the advisor and firm and sets the foundation for the rest of the relationship.
When you win at onboarding, you set the stage for a positive relationship where the client is engaged with their investments and advisor. Those clients are more likely to stick with the firm and refer it to family and friends, meaning that investing in top-tier new client onboarding can pay dividends for years to come with continued client growth.
Onboarding is more than a list of boxes to check. It’s the foundation of your client relationships and a must-win opportunity if your firm wants to grow.
In this guide, you’ll get familiar with common hurdles, the most oft-heard customer complaints, and strategies you can use to build trust, earn business, and exceed the expectations of every client you meet.
Read the whitepaper to understand the 7 best practices for new client onboarding.
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